phurita
letheren.

Brief info.

I am a passionate and driven senior product (UX/UI) designer with a strong focus on user research and pushing design boundaries while maintaining a user-centered approach.

With clean and user-friendly designs backed by rigorous usability testing, I ensure our products meet real user needs. I excel in guiding teams through the discovery process, implementing continuous improvements through A/B testing, and strengthening design systems. My coding skills in React, HTML, SCSS, and JQuery facilitate seamless collaboration with developers. I prioritise accessibility by ensuring WCAG level AA compliance.

Additionally, I have experience managing design teams, nurturing their growth, and aligning with product managers to meet deadlines. As a senior or lead designer, I am ready to elevate user experiences and drive project success.

Baseplate.

Skriblr.

Pearson.

Robert Walters.

As a co-founder and lead designer of our ski app, I played a crucial role in its development, focusing on branding, social media visuals, and designing a comprehensive user experience from onboarding to off-boarding.

To ensure market fit, I conducted user testing using platforms like UserTesting, gathering valuable insights to improve our MVP.
As the lead designer, I ensure a smooth user experience, develop a cohesive brand, brainstorm interactive animations, establish a design system, and implement notifications to boost engagement.
As the senior product designer, my role was to enhance the UX and UI of the Pearson Online English Proficiency Test project.

Collaborating with another designer, I focused on improving the desktop application to cater to Pearson's target audience and ensure inclusivity for all users.
I lead a team of 5 designers, training them in user research, usability testing, and UI design. I collaborate with front-end developers, conduct workshops, manage workload, and conduct user research and testing.

I also oversee animation and motion design and maintain the Design System, utilising skills in UX, design management, and leadership.
Baseplate; navigation page
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Skriblr; drawing application various pages
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cove image for Pearson English Proficiency test
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Cover image for the Recruitment platform from Robert Walters.
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View all projects

Baseplate.

As a co-founder and lead designer of our ski app, I played a crucial role in its development, focusing on branding, social media visuals, and designing a comprehensive user experience from onboarding to off-boarding.
Baseplate navigation app screens
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Skriblr.

As the lead designer, I ensure a smooth user experience, develop a cohesive brand, brainstorm interactive animations, establish a design system, and implement notifications to boost engagement.
Skriblr; drawing application
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Pearson.

As the senior product designer, my role was to enhance the UX and UI of the Pearson Online English Proficiency Test project. Collaborating with another designer, I focused on improving the desktop application to cater to Pearson's target audience and ensure inclusivity for all users.
Pearson English Proficiency Test Cover
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Robert Walters

I lead a team of 5 designers, training them in user research, usability testing, and UI design. I collaborate with front-end developers, conduct workshops, manage workload, and conduct user research and testing. I also oversee animation and motion design and maintain the Design System, utilising skills in UX, design management, and leadership.
Recruitment platform from Robert Walters. This is the Dashboard page
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Need a hand with your website or application?

Let's have a conversation over what you are looking for.
phurita.sainonsee@gmail.com
Bath, UK